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Monday, July 25, 2005

Credits for Inspiration

As we get going here on our venture, I'd like to take a quick moment to point out those that, knowingly or not have inspired us in a portion of our work.

We have to reference essay by Karen Lehrman titled "The Decline of Fashion Photography". Her piece is an interesting and insightful photoessay that highlights the difficult balance of the creative art and marketing requirements of fashion photography. Finding this piece inspired us to put a little more thought into our own photoshoot and work.

At the heart of what [meen kyolë] does is allow people to express themselves - and we feel that is a philosophy that we should maintain throughout all of our business activities.

It is this essay that helped us to realize that we need to allow those that we work with a certain level of freedom and involvement in everything we do - as that is the way we can create the highest quality and most meaningful body of work. So for our photo shoot, it was important to us not only to highlight the clothing we design, but also the talents and joy of our photographer and our models. Our thoughts based on Karen's essay were - if everyone's individualism can come through in their work, and they have the freedom to perform in their specialty, then the quality of the work could only be improved.

We're quite pleased with the results of our shoot (hopefully Karen would approve), and we'd hope that applying the same philosophy to the rest of our work will turn out equally rewarding.

I guess it's a mirror of the power of the Internet that a single piece of work by an individual can become the genesis of what we hope to be a successful and rewarding approach to our business. We don't think she cares - or even intended such an outcome - but we owe Karen a portion of our thanks.

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