What Are We Selling?

It finally seems to have happened. Cleaveage for men! Fortunately I'm not talking about man-boobs. No need for a manzier, no need for a bro here.

Unfortunately, I am talking about the happy trail, or rather, the full carpet of pubic hair. Apparently those at Dolce & Gabbana feel it is sexy, and are now running ads with men wearing the lowest of the low cut in the front of their jeans. The leaf was added in the image to the left.

Isn't it great? Well, I suppose that some women actually may find this sexy. And I suppose the reality of it is, it's not so much different from throwing cleavage around the way fashion and magazines have been for ages now. However, I have a question:

What is it that we're selling anymore? I realize that the oldest adage in the book is "Sex Sells", but are we really to believe that people buy D&G clothing because they can see that guy's pubes? Even failing that, what is it that makes advertising executives think that thowing a bunch of skin around causes people's wallets to open up.

I think we've lost track of what we're selling. In the fashion and clothing industry, yes we're selling style. But we're also selling comfort, fit, form, the feel of the right fabric on just the right day, and the ability to express oneself in his/her own way. Am I right on this or not?