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Thursday, July 23, 2009

Trends and the Thinking Girl

It's July, well, almost August, which means that fall fashion is hitting magazines and stores alike. Women and men all over the world will be looking to fashion gurus to see which trends to check out to be on the cutting edge of chic. What is the forecast this season, and what will actually prevail--often those two are slightly off.

However, I wasn't actually going to talk about the 2009/2010 trends, although I'm happy to say that feminine shapes appear to be dominant, but rather the whole concept of trends being announced seasons in advance in an attempt to influence and condition popular fashion preferences.

Why do intelligent and independent women (and men) let fashion dictate what styles they wear? To fit in, of course. For many it's not simply a dream of living up to society's perceptions of beauty but a very real need to comply with the norms and dress codes set by the work place. Regardless of your profession, there are definitely certain ways of dressing that are acceptable and some that will have your peers and colleagues looking at you in disbelief.

Yet we still have room for individuality. In spite of social and haute fashion determined styles, we choose how much to let trends influence us. We can either buy every lifestyle magazine on the rack and try to live up to their standards, or we can reject that which just doesn't appeal to us. Just let your self through in your personal style and get noticed without being outrageous. Keep your body type and your sense of modesty in mind, and sprinkle a little of your own personality onto your wardrobe. Choose your trends with care, and never compromise your own sense of style as you venture into a new season. A trend is nothing more than another person's opinion--one that you may choose to respect but won't have to obey.

Of course trends are announced in order that upcoming collections will sell. Therefore the real problem with trends is that you may not like the general styles they represent. Don't fret, though, you will always be able to fix any fashion problem--either (learn to) do it yourself, minimize your purchases for the season (...), or if you really need something new: have it made and be your own trendsetter.

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